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Muve Music, Among the Fastest Growing Music Services in the U.S., adds the SAMSUNG Vitality™
Upgrade the smartphone plan to the android/muve plan for 10 bucks extra 3. Go to a Cricket store for another system/hardware update, where you'll also receive a special memory card or something. The site says Muve phones have it integrated into the OS, so I assume this hardware add-on allows that within the android system. Cricket is continuing their lineup of Muve Music-enable Android smartphones with the ZTE Chorus. Most notable for it;s low cost of $40 after rebates and inexpensive month-to-month service options.
San Diego and Dallas – September 7, 2011 – Cricket Communications, Inc., a leading provider of innovative and value-driven wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ: LEAP) and Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the United States1 today announced that Cricket’s fast-growing new music service, Muve Music, is now available for the first time on an Android device, the Samsung Vitality™. With the launch of the Vitality, Muve Music is now enabled on two Samsung devices, a smartphone and a feature phone. A broader portfolio of Muve Music enabled handsets are due to launch later this year.
“We are excited to bring Muve Music to Android on the Samsung Vitality,” said Jeff Toig, general manager of Muve Music for Cricket. “Muve Music is among the fastest growing music services in the U.S. and we believe Muve Music on Android will help further accelerate our growth and help Cricket appeal to music lovers everywhere.”
“We are excited to introduce the Samsung Vitality as the first Samsung device on Cricket’s network that operates on Android 2.3,” said Dale Sohn, President of Samsung Mobile. “The Vitality pairs a brilliant design with a fun and intuitive experience, making it a perfect choice for any smartphone user.”
Optimized for a superior music experience, the Samsung Vitality is Cricket’s first Muve Music enabled Android smartphone. Operating on the Android 2.3 Gingerbread platform powered by a 800MHz processor, the fast and affordable Samsung Vitality is easy to use and features Muve Music as well as the Android Market, Gmail, Google Maps and Google Talk. The Samsung Vitality comes preloaded with a special Muve Music 4GB SanDisk flash memory card, which holds up to 3,000 songs and has 1GB set aside for other multimedia content such as photos and video. An 8GB Muve Music memory card is available for purchase and holds up to 6,000 songs from the Muve Music service.
Other key features include:
• Real web browsing at 3G speeds
• 3.5” HVGA Touchscreen display
• 3.2MP camera/camcorder
• Stereo Bluetooth wireless technology
• Access to more than 250,000 apps through the Android Market™
• Social networking capabilities
• Email applications for both consumer and business email
• Voice search
Customers who choose a Muve Music Android will pay $65 per month for their wireless rate plan. The Unlimited Muve Android rate plan includes: full-song downloads, ringtones, ringback tones, nationwide calling, nationwide text, picture and video messaging, email and data back-up.
The Samsung Vitality has an M.S.R.P of [$219.99], but is available now for [$199.99] with a [$20] instant rebate.
Muve Music is the first unlimited music service to be included as part of a wireless rate plan. In just a few months since launch, the service now has more than 200,000 customers. 50 percent of Muve Music's customers are new to Cricket, which further demonstrates the broad marketplace appeal of the product. By applying its philosophy of unlimited services and value innovation, Cricket and Muve Music have given their customers a new music experience that ranks high in customer satisfaction.
How to Get Muve Music
Muve Music is available at Cricket company-owned stores and at www.mycricket.com, as well as through select partner retail outlets. The Cricket Muve Music wireless unlimited plan is $65 per month on the Samsung Vitality and $55 per month on the Samsung Suede. The Samsung Vitality has an M.S.R.P of [$219.99], but is available now with a [$20] instant rebate. The Samsung Suede has an M.S.R.P. of [$149.00,] but prices may vary by market and by promotional programs. Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly.
For more information about Muve Music, visit www.muvemusic.com, and for Cricket's dynamic device lineup, visit www.mycricket.com. To follow Cricket’s latest news and updates online, go to Facebook at www.facebook.com/cricketwireless and Twitter at www.twitter.com/cricketnation.
About Cricket
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving approximately 5.7 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions
1 No. 1 mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1 2011 U.S. Market Share Handset Shipments Report.
“We are excited to bring Muve Music to Android on the Samsung Vitality,” said Jeff Toig, general manager of Muve Music for Cricket. “Muve Music is among the fastest growing music services in the U.S. and we believe Muve Music on Android will help further accelerate our growth and help Cricket appeal to music lovers everywhere.”
“We are excited to introduce the Samsung Vitality as the first Samsung device on Cricket’s network that operates on Android 2.3,” said Dale Sohn, President of Samsung Mobile. “The Vitality pairs a brilliant design with a fun and intuitive experience, making it a perfect choice for any smartphone user.”
Optimized for a superior music experience, the Samsung Vitality is Cricket’s first Muve Music enabled Android smartphone. Operating on the Android 2.3 Gingerbread platform powered by a 800MHz processor, the fast and affordable Samsung Vitality is easy to use and features Muve Music as well as the Android Market, Gmail, Google Maps and Google Talk. The Samsung Vitality comes preloaded with a special Muve Music 4GB SanDisk flash memory card, which holds up to 3,000 songs and has 1GB set aside for other multimedia content such as photos and video. An 8GB Muve Music memory card is available for purchase and holds up to 6,000 songs from the Muve Music service.
Other key features include:
• Real web browsing at 3G speeds
• 3.5” HVGA Touchscreen display
• 3.2MP camera/camcorder
• Stereo Bluetooth wireless technology
• Access to more than 250,000 apps through the Android Market™
• Social networking capabilities
• Email applications for both consumer and business email
• Voice search
Customers who choose a Muve Music Android will pay $65 per month for their wireless rate plan. The Unlimited Muve Android rate plan includes: full-song downloads, ringtones, ringback tones, nationwide calling, nationwide text, picture and video messaging, email and data back-up.
The Samsung Vitality has an M.S.R.P of [$219.99], but is available now for [$199.99] with a [$20] instant rebate.
Muve Music is the first unlimited music service to be included as part of a wireless rate plan. In just a few months since launch, the service now has more than 200,000 customers. 50 percent of Muve Music's customers are new to Cricket, which further demonstrates the broad marketplace appeal of the product. By applying its philosophy of unlimited services and value innovation, Cricket and Muve Music have given their customers a new music experience that ranks high in customer satisfaction.
How to Get Muve Music
Muve Music is available at Cricket company-owned stores and at www.mycricket.com, as well as through select partner retail outlets. The Cricket Muve Music wireless unlimited plan is $65 per month on the Samsung Vitality and $55 per month on the Samsung Suede. The Samsung Vitality has an M.S.R.P of [$219.99], but is available now with a [$20] instant rebate. The Samsung Suede has an M.S.R.P. of [$149.00,] but prices may vary by market and by promotional programs. Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly.
For more information about Muve Music, visit www.muvemusic.com, and for Cricket's dynamic device lineup, visit www.mycricket.com. To follow Cricket’s latest news and updates online, go to Facebook at www.facebook.com/cricketwireless and Twitter at www.twitter.com/cricketnation.
About Cricket
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving approximately 5.7 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions
1 No. 1 mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1 2011 U.S. Market Share Handset Shipments Report.
The digital music company Spotify, which uses free song streams to lure people to paid subscriptions, has earned the music industry’s approval by making money from listeners who might otherwise use their computers to download songs illegally.
In its shadow, another service, Muve Music, has quietly built one of the largest subscriber bases in the business by going after a part of the market that most digital companies have largely ignored: people who may not have computers at all.
Muve, a phone-based music plan sold through Cricket Wireless, offers unlimited song downloads for $10 a month, tucked inconspicuously into a customer’s monthly cellphone bill, which ranges from $55 to $65. In many ways its users defy the conventional profile of a digital music consumer. They are young and urban, yes, but instead of a laptop or a tablet, they use a phone for everything. Most earn less than $35,000 a year and lack credit cards, so they prefer Cricket’s month-to-month cash plan.
Since its introduction in January 2011, Muve has signed up 600,000 users, putting it in the league of Rhapsody, which has about one million subscribers, and Spotify. (Spotify has four million paying users in 15 countries, but has not said how many of those are in the United States.) And Muve is poised for another growth spurt with a new line of phones that the company believes could bring in millions of new users.
“Cricket’s customer is young, is ethnic, and tends to be middle and lower income,” said Jeff Toig, the senior vice president of Muve Music. “This is not a segment of the market that the major technology companies innovate for.”
Continue reading the main storyCricket, which has six million subscribers and is a subsidiary of Leap Wireless, will announce on Wednesday the introduction of a line of Android phones for $50 to $70 a month. These plans automatically include Muve, and are in addition to the Samsung, Huawei, HTC and other models on which Muve is an option. (In June, Cricket also began selling iPhones, but those do not include Muve.)
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The major companies see Muve as a way to develop loyal customers in an area that had been an industry blind spot. Each month, Cricket says, Muve users download more than 70 million songs and spend more than 30 hours listening. By comparison, Pandora users listen for an average of about 20 hours each month.
“It’s a case study for how you execute a bundled music service,” said Stephen Bryan, executive vice president for digital strategy and business development at the Warner Music Group.
Among Muve’s advantages are that its primary customers — young, urban minorities — are some of the heaviest users of the Internet on cellphones. According to a study in June by the Pew Internet and American Life Project, blacks and Hispanics are more likely than whites to consider the phone their primary means of going online.
As part of Muve’s music licensing deal, a portion of the $10 monthly fee is earmarked for royalties, and divided among record companies according to each label’s share of downloads. Neither Cricket nor the labels would say exactly how much of that $10 goes to royalties, but it has been estimated by analysts and others to be $3 to $5.
Muve Music Download For Android Phones
For labels eager to license their music every way possible, that amounts to a steady income stream, if a small one compared with the hundreds of millions of dollars labels receive each year from retail giants like iTunes.
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“Exploring these new opportunities and new methods of consumption is the one thing that’s enabling the music industry to weather the storm of piracy,” said Rob Wells, president for global digital business at the Universal Music Group.
Muve Music Media
But some analysts doubt Muve’s long-term potential. The service signed up 500,000 users in its first year, but halfway into its second it has gained only an additional 100,000. Cricket itself — a tiny competitor to giants like Verizon and AT&T, which each have around 100 million customers — lost 289,000 subscribers in its second quarter, the company reported recently. Gta chinatown wars game. Game for java mobile. The company is hoping Muve and its new Android plans will help turn that around.
Walter Piecyk, an analyst with BTIG Research, said that Muve would have difficulty holding onto customers as Cricket moves its customers from the more basic feature phones into Android and other kinds of smartphones.
“They’re trying to increase the monthly bills of customers by selling them smartphones,” Mr. Piecyk said. “The challenge with that is that with smartphones you’ve got more choices for musical services. So they’re going to face increased competition with more mainstream music alternatives as they push their customers into smartphones.”
Download Music For Android
While bundling digital music services with phone or Internet plans has become common throughout the world, it is still relatively rare in the United States. Rhapsody, for example, is available as a $10 surcharge from MetroPCS, another small carrier that offers month-to-month plans with no long-term contracts. For Cricket, the Muve service, promoted heavily in its marketing and at its stores, has become an important way to distinguish itself from its competitors.
Muve Music Download
“This is providing an experience and more value to customers,” S. Douglas Hutcheson, the chief executive of Leap, said in an interview. “As we look at how to get sustained growth in the business, I think we’ve come up with an innovative, desirable way to do that, that’s something beyond just dropping to ever-lower prices.”